In the BCG Business Portfolio Model, a Relative Market Share

question 104

Multiple Choice

In the BCG business portfolio model, a relative market share of 10 × at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor, whereas a relative market share of 0.1 × at the right end of the scale on its horizontal axis means that

• A) the SBU has only 10 percent of the share of its average competitor.
• B) the SBU has 100 percent of the share of its largest competitor.
• C) the growth rate between the SBU and the next largest competitor is actually identical.
• D) the SBU has only 10 percent of the share of its largest competitor.
• E) the industry growth rate is declining.

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Definitions:

Plaintiff

The party who initiates a lawsuit by filing a complaint against the defendant in a court of law.

Mediation

A form of alternative dispute resolution where a neutral third party helps disputing parties reach a mutually agreeable solution.

Early Neutral Case Evaluation

A process in which parties to a dispute receive an assessment of their case by an impartial expert early in the litigation process.

Dispute Resolution

A process or methods used to resolve conflicts or disputes between parties, including negotiation, mediation, arbitration, or legal proceedings.