Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 312

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A) market aggregation.
• B) market segmentation.
• C) product sorting.
• D) product grouping.
• E) mass marketing.

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Definitions:

Check-off

A procedure where an employer deducts union dues or other fees from an employee's wages and transfers them directly to the union or relevant body.

Maintenance of Membership

A labor union rule that requires workers to maintain union membership as a condition of employment.

Certification

The process of officially recognizing someone or something as meeting certain standards or qualifications.

Arbitration

A method of dispute resolution where an independent third party reviews the case and makes a decision that can be binding or non-binding.