List the Three Steps of the Planning Phase of the Strategic

question 213

Essay

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

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Definitions:

Rotator Cuff

Four deep muscles that attach the humerus to the scapula.

Infraspinatus

A thick triangular muscle located on the back of the shoulder which helps in the rotation and stabilization of the shoulder joint.

Coracobrachialis

A muscle in the shoulder that assists with flexion and adduction of the arm at the shoulder joint.

Teres Major

A muscle of the upper limb that assists in rotating the arm and bringing it towards the body.