List the Three Steps of the Planning Phase of the Strategic

question 213

Essay

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

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Definitions:

Performance Report

A document that compares budgeted to actual financial results to gauge the performance of a department, project, or company.

Physical Basis

An accounting or evaluation method based on actual physical quantity or tangible assets measurement.

Joint Costs

Costs that are incurred to produce two or more products at the same time and cannot be easily attributed to a specific product.

Value Basis

The underlying valuation method used to determine the cost or value of assets, often in the context of taxation, accounting, or investment.