The American Cancer Society Reports That 57,000 Americans Die from Colon

question 190

Multiple Choice

The American Cancer Society reports that 57,000 Americans die from colon cancer each year, a number that would drop significantly if people over 50 were checked regularly. But being tested for colon cancer is not a pleasant experience and most people fear the possibility of bad news. The ACS sponsored several ads using "Polyp Man" dressed in a big red suit to encourage people to get tested. This is most likely an example of a ________ appeal.

• A) humorous
• B) cognitive
• C) rhetorical
• D) fear
• E) sex

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Definitions:

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position.

Organisational Cultures

The shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization, shaping its social and psychological environment.

Learning Organisation

An organization that promotes a culture of continuous learning, adaptability, and innovation among its employees and processes.

Global Awareness

The recognition and understanding of worldwide cultural differences, international events, and global economic, environmental, and political issues.