Gross Rating Points (GRPs) Are Determined by the Formula

question 262

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A) reach multiplied by frequency.
• B) reach multiplied by rating.
• C) cost multiplied by frequency.
• D) cost divided by reach.
• E) cost divided by audience size times 1000.

---

Definitions:

Ending inventory

The total value of goods available for sale at the end of an accounting period after all sales transactions have been accounted for.

Current prices

Prices at which goods and services are being sold in the present market, reflecting the current economic conditions.

LIFO

The "last in, first out" method of inventory valuation, where the most recently acquired items are considered sold first, used in periods of inflation to increase cost of goods sold and reduce taxes.

Periodic inventory system

An inventory accounting system where updates to inventory accounts are made periodically, typically at the end of a financial period, rather than after each transaction.