One of the Most Common Measures in Advertising Is Cost

question 269

Multiple Choice

One of the most common measures in advertising is cost per thousand impressions (CPM) . The CPM is calculated as follows:

• A) CPM = (Advertising cost ($) ÷ Audience size) × 100.
• B) CPM = (Frequency ($) ÷ Audience size) × 1,000.
• C) CPM = (Frequency ($) ÷ Audience size) × 100.
• D) CPM = (Advertising cost ($) ÷ Audience size) × 1,000.
• E) CPM = (Advertising cost ($) ÷ Audience size) × 1,000,000.

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