Suppose the Cost of a Full-Page Color Ad in the U.S

question 214

Multiple Choice

Suppose the cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which metric should be used to determine the most efficient medium would?

• A) reach
• B) frequency
• C) CPM
• D) rating
• E) GRP

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Definitions:

Key Players

Individuals, organizations, or entities that have a significant influence, role, or stake in a particular context, situation, or industry.

Islamic State

A militant group that aims to establish a caliphate based on their interpretation of Islamic law, known for controlling territories in Iraq and Syria.

Iraq

A country in the Middle East, known for its ancient civilization and diverse cultural heritage.

Syria

A country in the Middle East, known for its rich history, cultural heritage, and recent conflict and political instability.