All of These Statements Are True About Newspapers Except Which

question 182

Multiple Choice

All of these statements are true about newspapers except which?

• A) Local retailers often use newspapers as their sole advertising medium.
• B) Newspapers are generally limited to ads that call for an immediate customer response.
• C) National advertising campaigns rarely include this medium except in conjunction with local distributors of their products.
• D) A long lead time is needed to place an ad in a local newspaper.
• E) Newspapers have excellent reach potential.

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Definitions:

Superior and Inferior Colliculi

Paired structures in the midbrain involved in visual and auditory reflexes; the superior colliculi in processing visual information and inferior colliculi in processing auditory information.

Tissue Plasminogen Activator

An enzyme that helps dissolve blood clots, often used in treating strokes and heart attacks.

Ischemic Stroke

A type of stroke caused by an obstruction within a blood vessel supplying blood to the brain.

Reticular Formation

A complex network of nerve pathways in the central nervous system that plays a key role in controlling arousal, wakefulness, and transitions between sleep and wakefulness.