Which of These Statements About Online Advertising Is Most Accurate

question 280

Multiple Choice

Which of these statements about online advertising is most accurate?

• A) It is easy to measure the impact of online advertising.
• B) Although annoying, click fraud and web-tipping are not causing real financial damage.
• C) Although they are popular for younger generations, few baby boomers can be reached with online ads.
• D) Though all online ads may not result in "clicks," studies show they can still result in higher purchases and website traffic.
• E) "Clickbots" can help eliminate fraud in online advertising.

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