Examlex
Short-term price reductions like two-for-one commonly used to increase trial among potential customers or to retaliate against a competitor's actions are referred to as a
Sales Response Function
A model that illustrates how sales volume is influenced by various marketing-mix elements and environmental factors.
Marketing ROI
The application of modern measurement technologies to understand, quantify, and optimize marketing spending.
Market Share Profitability
The correlation between a company's share of the total market sales and its profitability, often used as a measure of business success.
Synergy Analysis
The process of examining how different parts of a business or system can effectively work together to produce greater outcomes than would be possible individually.
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