The Type of Appeal Used to Imply Either Directly or Subtly

question 171

Multiple Choice

The type of appeal used to imply either directly or subtly that the product is more fun or exciting than competitors' offerings is referred to as

• A) an authoritarian appeal.
• B) a coercive appeal.
• C) an energy appeal.
• D) a humorous appeal.
• E) a sex appeal.

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Definitions:

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