One Problem with Humorous Appeals Is That

question 142

Multiple Choice

One problem with humorous appeals is that

• A) their effectiveness may vary across cultures if used in a global campaign.
• B) they contain no information to help consumers.
• C) they can tarnish the image of the brand.
• D) they do not stand out in a cluttered advertising climate.
• E) they are usually only appropriate for millennials.

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Definitions:

Adverse Selection

A market mechanism where buyers and sellers have different information, leading to the selection of poorer-quality goods or higher-risk individuals than average.

Risk-averse

A description of an investor or decision-maker who prioritizes minimizing risk over achieving potentially higher gains.

Certain Payoff

A guaranteed outcome or return from an investment, where the investor has absolute certainty over the amount to be received.

Asymmetric Information

A situation in which one party in a transaction has more or superior information compared to another.