One Problem with Humorous Appeals Is That

question 142

Multiple Choice

One problem with humorous appeals is that

• A) their effectiveness may vary across cultures if used in a global campaign.
• B) they contain no information to help consumers.
• C) they can tarnish the image of the brand.
• D) they do not stand out in a cluttered advertising climate.
• E) they are usually only appropriate for millennials.

---

Definitions:

Sexual Response

The physiological and emotional reactions of an individual to sexual stimuli, encompassing phases of arousal, plateau, orgasm, and resolution.

Sexual Response Cycle

A sequence of physical and emotional phases that occur when an individual becomes sexually aroused and engages in sexually stimulating activities.

Hermaphrodite

An organism that has complete or partial reproductive organs and produces gametes normally associated with both male and female sexes.

Sexual Response

A series of physiological and emotional responses that occur in a sequence during sexual activity, often described in phases such as desire, arousal, orgasm, and resolution.