All of These Statements Are True About Television as an Advertising

question 73

Multiple Choice

All of these statements are true about television as an advertising medium except which?

• A) Infomercials are increasingly popular because of the low average cost of a 30-minute block of television time.
• B) Many advertisers are now choosing less expensive "spot" ads, which run between programs, or 15-second ads, rather than the traditional 30- or 60-second lengths.
• C) Television advertising is preferred by many marketers because it is inexpensive.
• D) Viewers are increasingly time-shifting their viewing habits with DVRs, DVDs, and Internet and subscription services such as Netflix and Hulu.
• E) There are many opportunities for out-of-home TV viewing as televisions can be seen in many bars, hotels, offices, airports, and on college campuses.

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Definitions:

Ordinary Care

The level of care that a reasonably prudent person would exercise in similar circumstances; a standard for negligence determination.

Reasonable Care

The degree of caution and concern an ordinarily prudent person would use in similar circumstances, often used as a standard for determining negligence.

Good Faith

An honest intention to act without taking an unfair advantage over another party.

Limit Liability

A legal principle or provision that caps the amount one can be held responsible for in case of damage or loss.