Which of These Statements About Inquiry Tests Is Most Accurate

question 145

Multiple Choice

Which of these statements about inquiry tests is most accurate?

• A) In inquiry tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• B) In inquiry tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most requests are presumed to be the most effective.
• C) Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
• D) In an inquiry test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
• E) In an inquiry test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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Definitions:

Psychiatric Disorders

Mental health conditions characterized by alterations in thinking, mood, or behavior associated with distress or impaired functioning.

Alcohol

A psychoactive substance found in drinks like beer, wine, and spirits, known for its intoxicating effects.

Sexual Risk Taking

Behaviors that increase the likelihood of negative outcomes such as sexually transmitted infections or unintended pregnancies due to unprotected sex or multiple partners.

College Students

Individuals enrolled in a college or university program, typically aged between 18 and 24, but can vary widely.