Methods for Obtaining Nonpersonal Presentation of an Organization, Product, or Service

question 290

Multiple Choice

Methods for obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements, are referred to as

• A) promotional strategies.
• B) cooperative advertising.
• C) public promotions.
• D) market-oriented promotions.
• E) publicity tools.

Understand the importance of controlling variables like age in experiments to maintain internal validity.

Distinguish between qualitative and quantitative research methods in applied social psychology.

Identify the basic dimensions of research in applied social psychology.

Comprehend the quasi-experimental design and its limitations, including the lack of random assignment.

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Definitions:

Negative Freedom

The concept of freedom defined as the absence of coercion or constraint on an individual's actions from external sources.

Government Agencies

Entities established by a government to carry out specific functions or services according to legal mandates.

Rational Freedom

The ability to make choices based on reason rather than coercion or instinct.

Determinists

Individuals or theorists who believe that all events, including moral choices, are determined completely by previously existing causes.