Methods for Obtaining Nonpersonal Presentation of an Organization, Product, or Service

question 290

Multiple Choice

Methods for obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements, are referred to as

• A) promotional strategies.
• B) cooperative advertising.
• C) public promotions.
• D) market-oriented promotions.
• E) publicity tools.

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Definitions:

Culture

The set of beliefs, practices, arts, customs, and social behavior of a particular nation or people.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society.

Genetically Influenced

Traits or characteristics that are affected by genes inherited from one's parents.

Menstruation

The monthly discharge of blood and mucosal tissue from the inner lining of the uterus through the vagina.