When a Representative for Pfizer Calls on Doctors to Explain

question 163

Multiple Choice

When a representative for Pfizer calls on doctors to explain the benefits of its newest drug to treat type II diabetes, she is engaging in

• A) primary sales.
• B) sales promotion.
• C) public relations.
• D) personal selling.
• E) coercive marketing.

---

Definitions:

Knowledge, Skill

The theoretical understanding (knowledge) and the practical ability (skill) to perform tasks and solve problems.

Ability Demands

The specific skills and competencies required for a job or task, reflecting the necessary capacity to perform effectively.

Self-Initiated Changes

Modifications or transformations that individuals undertake voluntarily in their personal or professional lives to achieve desired outcomes.

Job Demands

Aspects of employment that demand ongoing physical or psychological exertion, including physical, psychological, social, or administrative elements.