Mary's Cookies Submitted an Ad to the Local Newspaper with a Coupon

question 29

Multiple Choice

Mary's Cookies submitted an ad to the local newspaper with a coupon stating that a dozen cookies cost $2.99. The newspaper instead printed the price on the coupon as $29.99. Consequently, no customers came in to buy cookies using the coupon. The factor working against effective communication between Mary and her target market in this case was most likely

• A) feedback disruption.
• B) noise.
• C) a decoding error.
• D) a communication barrier.
• E) message interference.

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Definitions:

Plant Capacities

The maximum output or production ability of a manufacturing facility or plant within a given time period.

Cost Leadership

A competitive advantage strategy by minimizing operational costs to offer products or services at the lowest price in the market.

Manufacturing Facilities

Locations where products are produced or assembled.

Capacity Allocation

The process of assigning available resources or space to various operations, tasks, or productions within an organization.