In a Promotional Sense, Customized Interaction Is Exemplified by

question 50

Multiple Choice

In a promotional sense, customized interaction is exemplified by

• A) the creation of unique products based upon the needs and wants of individual consumers.
• B) the translation of a company's message into multiple languages for use in advertising in different countries or regions.
• C) personal selling between a seller and a prospective buyer that can include face-to-face, telephone, and interactive electronic communication.
• D) the creation of different promotional campaigns based on gender, age, or ethnicity.
• E) the use of different images (such as the covers of Sports Illustrated) to reach different product groupings.

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Definitions:

Risky Shift

In group decision making, the tendency for decisions made in groups after discussion to be riskier than decisions made by individual members prior to discussion.

Risk Avoidant

Characterizes individuals or strategies that prioritize minimizing potential losses or risks.

Justice Principle

The ethical concept that emphasizes fairness and the equitable treatment of individuals in decision-making processes and distribution of resources.

Profits

The financial gain obtained when the revenue generated from business activities exceeds the expenses, costs, and taxes needed to sustain the activity.