When Macy's Places a Link to Its Website with a Coupon

question 198

Multiple Choice

When Macy's places a link to its website with a coupon for its President's Day sale on a lifestyle website, it is using which element of the promotional mix?

• A) advertising
• B) sales promotion
• C) publicity
• D) personal selling
• E) direct marketing

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Definitions:

Cash Receipts

The total amount of money, including cash, checks, and credit card payments, received by a business during a specific period.

Cash Payments

Cash Payments are transactions wherein monetary exchange occurs through the transfer of physical currency or electronic equivalents for goods, services, or debts.

Flexible Budgeting

A budgeting process that adjusts for changes in the volume of activity, allowing companies to create more accurate budget estimates based on actual performance.

Direct Labor

The cost of wages for employees who are directly involved in the production of goods or services.