Wasted Coverage Can Be Reduced by Which of Method of Promotion

question 296

Multiple Choice

Wasted coverage can be reduced by which of method of promotion?

• A) sales promotion
• B) public relations
• C) advertising
• D) public service announcements
• E) personal selling

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Definitions:

Formal Mentoring Programs

Organization-sponsored programs in which seasoned employees are recruited as mentors and matched with protégés.

Informal Mentoring

A non-structured, personal guidance relationship that develops naturally between a more experienced individual and a less experienced individual, sharing insights and advice for personal or professional development.

Collective Socialization

The process by which a group of individuals acquires the values, norms, and behaviors that are necessary for participation in a particular society or organization.

Salespeople

Individuals who sell goods or services to customers, typically working on behalf of a company.