A Promotion Alternative That Uses Direct Communication with Consumers to Generate

question 98

Multiple Choice

A promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet is referred to as

• A) personal selling.
• B) sales promotion.
• C) publicity.
• D) advertising.
• E) direct marketing.

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Definitions:

Unconditional Positive Regard

A concept in client-centered therapy proposing that the therapist accepts and supports the client regardless of what the client says or does.

Transference

A phenomenon in psychoanalysis where patients project feelings about figures from their past onto their therapist.

Insight

The capacity to gain an accurate and deep intuitive understanding of a person or thing, often resulting in a clear understanding of a complex problem or situation.

Depression

A mood disorder characterized by persistent feelings of sadness, hopelessness, and loss of interest in activities.