In the Hierarchy of Effects, Awareness Is Defined as

question 302

Multiple Choice

In the hierarchy of effects, awareness is defined as

• A) the consumer's first actual purchase and use of the product or brand.
• B) the consumer's repeated purchase and use of the product or brand.
• C) the consumer's appraisal of the product or brand on important attributes.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) the consumer's ability to recognize and remember the product or brand name.

Recognize different responses and adjustments to the dying process.

Comprehend the concept and legal considerations of Do Not Resuscitate (DNR) orders.

Recognize the impact of eliminating major diseases on life expectancy.

Understand the role and importance of hospice and home care for the terminally ill.

---

Definitions:

Place Utility

The value added to products by having them where they are needed or wanted by consumers, thus enhancing customer satisfaction.

Location

Refers to a specific geographical place or position where something exists or occurs.

Raw Materials

The basic substances from which products are made, such as metals, textiles, or grains.

Finished Goods And Services

Products or services that have completed the manufacturing process and are ready to be sold to the end consumer.