In the Hierarchy of Effects, Interest Refers to

question 253

Multiple Choice

In the hierarchy of effects, interest refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Incorrect

Not in accordance with fact; wrong or mistaken.

Informal Communication Network

The unofficial channels of communication within an organization, often known as the grapevine, which can spread information quickly but sometimes inaccurately.

Voice

The expression of opinions, concerns, or suggestions, particularly in a context where such input is solicited to encourage participation or improvement.

Forms

Refers to types or variations of something, often used in administrative, survey, or data collection contexts.