In the Hierarchy of Effects, Interest Refers to

question 253

Multiple Choice

In the hierarchy of effects, interest refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Product Strategy Section

A component of a business or marketing plan outlining the approach for the development, launch, and management of a product throughout its lifecycle.

Product Benefits

The value or advantage that a consumer perceives a product provides, meeting their needs or solving a problem.

Branding Strategies

The plans and tactics developed to build and sustain a brand's image, identity, and market position.

Financial Data

Quantitative information about a company's financial position, performance, and cash flow, which is used for analysis and decision-making.