ESPN Allows Users of Its Website to Create a Landing

question 23

Multiple Choice

ESPN allows users of its website to create a landing page that will always display favorite team scores and stories when they visit. ESPN.com uses the consumer-initiated practice of

• A) choice board.
• B) collaborative filter.
• C) individualization.
• D) personalization.
• E) permission marketing.

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Definitions:

Undistributed Earnings

Refers to the portion of a company's net profits that has not been paid out to shareholders as dividends but is retained for reinvestment in the business or to pay off debt.

Tax Rate

The percentage at which an individual or corporation is taxed by the government on income or profits.

Net Operating Loss Carryforward

A tax provision that allows businesses to use a net operating loss in one year to offset taxable income in future years.