In Terms of the Online Customer Experience, Customization Refers to

question 132

Multiple Choice

In terms of the online customer experience, customization refers to

• A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• B) the website's ability to conduct sales transactions for products and services.
• C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
• D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
• E) the ability of a website to modify itself to, or be modified by, each individual user.

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Definitions:

Non-Genuine Sellers

Sellers or vendors who engage in selling counterfeit, fake, or imitation products intentionally misleading consumers.

Online Reviews

Written evaluations or ratings posted by consumers on digital platforms about their experiences with products or services.

Consumer Decision Making

The process by which individuals search for, select, purchase, use, and dispose of goods and services, influenced by psychological and social factors.

Checking for Deals

The act of searching or inquiring about discounts, offers, or promotional sales to save money on purchases.