Which of the Following Profiles Would Most Likely Describe an Online

question 197

Multiple Choice

Which of the following profiles would most likely describe an online consumer?

• A) a tech-savvy grade-school student living with her parents
• B) a 21-year-old high-school graduate earning $18,000 annually living in his own apartment
• C) a 28-year-old chemical engineer living in the suburbs with her husband and two children
• D) a 55-year-old factory worker living with his wife in an apartment
• E) a 70-year-old retired naval officer living in a retirement community

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Definitions:

Learning

The process of acquiring knowledge, skills, values, or behaviors through study, experience, or teaching.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Operant Behavior

Behavior that operates on the environment, producing a consequence.

Elicits

To draw out or bring forth a response or reaction from someone or something.