Interactive Marketing Often Makes Use of

question 107

Multiple Choice

Interactive marketing often makes use of

• A) niche marketspaces.
• B) sophisticated choiceboards.
• C) the digital divide, which separates online consumers from traditional marketplace consumers.
• D) a marketing mix strategy that de-emphasizes the promotion element.
• E) human-to-human mediated online "chat room" communication prior to the purchase.

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Definitions:

Quality Cost Report

A report that details the costs associated with ensuring product or service quality, including prevention, appraisal, and failure costs.

Prevention Cost

Costs incurred to avoid producing defective products, including expenses related to quality training, equipment maintenance, and process improvement.

Quality Cost Report

A document summarizing the costs associated with preventing, detecting, and rectifying product defects, including the costs of quality control measures.

Manufacturing Cycle Efficiency

A metric that measures the ratio of productive manufacturing time to total cycle time, aiming to assess production efficiency.