Nike Is a Recognized Innovator in the Use of ________

question 12

Multiple Choice

Nike is a recognized innovator in the use of ________ for creating interactivity, individuality, and customer relationships. Its NikeiD product configurator invites customers to create one-of-a-kind shoes, messenger bags, and backpacks by simply answering a few questions and viewing the finished product from numerous angles.

• A) wikis
• B) cookies
• C) bot
• D) collaborative filtering
• E) choiceboards

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Definitions:

Recognition

The process of identifying something or someone previously seen, known, or experienced.

Social Changes

Alterations in the social structure, patterns, and behavior of a society over time.

System Justification

System Justification is a theory in social psychology that describes the tendency of people to justify and defend the status quo, even if it is at odds with their own interests or fairness.

Hindsight Bias

A bias towards believing one would have known the outcome in advance after an event is concluded.