Collaborative Filtering Is

question 84

Multiple Choice

Collaborative filtering is

• A) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
• B) the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
• C) the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
• D) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• E) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Market Tests

Trials conducted to evaluate the potential success of a product or service in a specific market segment before a full-scale launch.

Marketing Plan

A comprehensive document or blueprint that outlines an organization’s advertising and marketing efforts for a specific period, detailing strategies, goals, and activities.

Marketing Environment

Consists of external factors that affect a company's ability to engage with its target market, including social, technological, economic, environmental, and political factors.

Marketing Objectives

Specific goals a company aims to achieve through its marketing efforts, such as increasing brand awareness or market share.