In Terms of the Online Customer Experience, Community Refers to

question 165

Multiple Choice

In terms of the online customer experience, community refers to

• A) an information system where anyone can post content depending upon his or her level of self-disclosure.
• B) websites that allow people to congregate in online chat rooms to exchange views on topics of common interest.
• C) a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries, in order to pursue mutual interests or goals.
• D) user-to-user communications hosted by a company to enhance customer experience and build favorable buyer-seller relationships.
• E) a customer's network of family, friends, acquaintances, and co-workers with whom he or she communicates on regular basis.

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Definitions:

Anaerobic Respiration

A form of respiration that occurs without oxygen, producing energy by breaking down glucose through processes like fermentation.

Alcoholic Fermentation

A biological process in which sugars such as glucose, fructose, and sucrose are converted into cellular energy and thereby produce ethanol and carbon dioxide as metabolic waste products.

Lactate Fermentation

An anaerobic metabolic process by which glucose or other six-carbon sugars are converted into cellular energy and the metabolite lactate, commonly used by muscle cells during intense activity.

Hydrogen Ion Gradient

A hydrogen ion gradient is the differential concentration of hydrogen ions (protons) across a membrane, important in processes such as ATP synthesis.