Customization Refers to

question 64

Multiple Choice

Customization refers to

• A) the specialization in one very small but highly sought out specialty item.
• B) digital capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
• C) the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
• D) items that are unique in every dimension to minimize feature bloat.
• E) novelty items used as sales promotions such as cups, hats, etc., that will be imprinted with a company logo and use the company colors and slogans if applicable.

---

Definitions:

Mutual-Benefit Bailment

A contractual agreement where both the bailor and bailee receive benefits from the arrangement of temporarily transferring personal property.

Financing Statement

A document filed to give public notice of a security interest in collateral, providing information about the debtor, secured party, and collateral.

Proceeds

The amount of money received from a transaction, especially after selling an asset or completing a deal.

Uniform Commercial Code

A codification of the laws governing commercial transactions in the United States, designed to make interstate commerce more efficient.