The Growing Practice of Not Only Customizing a Product but Also

question 47

Multiple Choice

The growing practice of not only customizing a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as

• A) connectivity.
• B) customerization.
• C) customer digitalization.
• D) online facilitation.
• E) intermediation.

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Definitions:

Coupon Rate

The interest rate on a bond that the issuer promises to pay to the bondholder until maturity.

Premium

The amount by which the price of something, especially a financial security, exceeds its principal or face value.

Interest Rates

The cost of borrowing money or the return on investment for savings, usually expressed as a percentage of the principal amount on an annual basis.

Bond Prices

The market price at which a bond is traded, influenced by interest rates, credit ratings, and the bond's term to maturity.