Viral Marketing Refers to

question 151

Multiple Choice

Viral marketing refers to

• A) an embedded message that causes a pop-up screen to appear every time a user types in a specific word.
• B) malicious malware that is used to create doppelgangers on competitors' websites.
• C) a subversive program that automatically transfers viruses from one website to another.
• D) a digitally enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking, and blogs.
• E) an online multilevel marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.

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Definitions:

Reactive

Pertains to substances or materials that readily undergo chemical reactions, typically involving a significant response to other chemicals or stimuli.

Atomic Number

Number of protons in the atomic nucleus; determines the element.

Hydrogen

The lightest and most abundant chemical element in the universe, consisting of a single proton and electron, and playing a vital role in chemistry and the energy industry.

Evaporation

The process by which water and other liquids transform from their liquid state into vapor, a phase change that typically occurs at the surface of the liquid and can be influenced by temperature, pressure, and surface area.