Which Step in Implementing Multichannel Marketing Is Most Challenging

question 208

Multiple Choice

Which step in implementing multichannel marketing is most challenging?

• A) establishing subbrands for catalog retailers and direct selling channels
• B) employing communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers
• C) monitoring and measuring performance in various channels
• D) creating a website that will engage visitors with interactive experiences
• E) documenting cross-channel consumer behavior with a customer journey map

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