The Retailing Mix Refers to the Activities Related to Managing

question 276

Multiple Choice

The retailing mix refers to the activities related to managing a store, and includes

• A) retail pricing, store location, retail communication, and merchandise.
• B) product, price, promotion, and place.
• C) the utilities of time, form, possession, and price.
• D) the colors, sizes, shapes, and point-of-purchase display locations of the store's products.
• E) selection of store location, selection of merchandise, hiring and training of employees, and promotion of both the store and products.

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Definitions:

Markets

Places or platforms where buyers and sellers come together to trade goods, services, or financial instruments.

Two-way symmetrical

A public relations model emphasizing mutual understanding and balanced power between an organization and its stakeholders through dialogue and negotiation.

Effective Communications

The art and technique of sharing information in a way that the message is successfully received, understood, and responded to.

Symbolic-interpretive

An approach in social science that focuses on understanding the role of symbols, meanings, and interpretations in human behavior and organizational culture.