Which of These Statements Regarding Telemarketing Is Most Accurate

question 102

Multiple Choice

Which of these statements regarding telemarketing is most accurate?

• A) Shopping bots are computers that place automated or "robo" (i.e., robotic) telemarketing calls.
• B) Direct mail is typically viewed as a more efficient means of targeting consumers than telemarketing.
• C) Telemarketing has become more effective as a result of the National Please-Do-Call registry legislation.
• D) Consumer privacy, industry standards, and ethical guidelines have become important issues.
• E) Many firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques.

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Definitions:

Equilibrium Price

The price point at which the quantity of goods supplied equals the quantity demanded, resulting in market balance.

Equilibrium Quantity

At the equilibrium price, the volume of goods or services both offered and sought.

Quantity Supplied

The amount of a good or service that producers are willing and able to offer for sale at a given price level in a given time period.

Equilibrium Price

The point at which the demand for a particular good or service matches its supply, ensuring equilibrium in the market.