Timing Is an Important Element of Markdowns

question 87

Multiple Choice

Timing is an important element of markdowns. Those retailers who take a markdown as soon as sales fall off most likely are doing so to

• A) placate dissatisfied customers.
• B) enhance customer perceptions of product quality.
• C) free up valuable selling space and cash.
• D) create an image as a cutting-edge retailer.
• E) react to the entry of a new competitor.

---

Definitions:

Prospect Pool

A group or database of potential customers who might be interested in a company's product or service.

Sales Lead Clubs

Groups or networks of individuals or businesses that exchange leads or referrals to help each other gain more customers.

Prospect Pool

The group of potential customers or clients who may be interested in a company's products or services.

Centers of Influence

Individuals or organizations that have a significant impact on the attitudes or behaviors of potential clients in a specific market.