The Oldest Retail Setting, Located in the Community's Downtown Area

question 257

Multiple Choice

The oldest retail setting, located in the community's downtown area, is referred to as

• A) the central business district.
• B) main street.
• C) the community square.
• D) the economic center.
• E) the historic commerce district.

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Definitions:

Psychographic Segmentation

This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as usage rate, purchase patterns, or brand loyalty.

Geographic Segmenting

The practice of dividing a market into distinct groups based on geographical regions, such as countries, states, or cities.

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, and education, to enable targeted marketing.