When Dell Computer Sells Made-To-Order PCs to Customers Online Via

question 17

Multiple Choice

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

• A) indirect channel
• B) strategic channel alliance
• C) consumer channel
• D) dual distributive channel
• E) direct channel

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Definitions:

Availability Heuristic

A cognitive shortcut based on quick examples that pop into one's mind while assessing a particular subject, idea, strategy, or choice.

Acquittal

A legal judgment that a person is not guilty of the crime with which they have been charged.

Representativeness Heuristic

A cognitive shortcut that involves making judgments about the probability of an event under uncertainty, based on how much it resembles available prototypes.

Death Penalty

A legal punishment where an individual is put to death by the state as a penalty for a crime.