In Some Instances, Firms Pair Multiple Channels with a Multibrand

question 122

Multiple Choice

In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

• A) create greater perceived value
• B) maximize channel profits
• C) minimize cannibalization
• D) generate awareness
• E) create a "backup" channel

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Definitions:

Corporate Social Responsibility

A corporate framework that embeds social and environmental factors within its operational practices and interactions with those who have an interest in the business.

Sustainable Marketing

Marketing strategies and practices that not only meet the company's goals but also have a positive impact on society and the environment, ensuring long-term brand and environmental sustainability.

Qualitative

Pertaining to descriptions or distinctions based on qualities rather than on quantity or numerical values.

Recycled Shoes

Footwear made from recycled materials, promoting environmental sustainability by reducing waste.