Forward Integration Refers to

question 104

Multiple Choice

Forward integration refers to

• A) a retailer that owns a manufacturing operation.
• B) a wholesaler that owns a manufacturing operation.
• C) retailers that form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
• D) a producer that owns an intermediary at the next level down in the marketing channel.
• E) channels in which all members own stock in the manufacturer's company.

---

Definitions:

Attractiveness

A characteristic or set of characteristics that are perceived as appealing or desirable in others, often influenced by cultural and personal preferences.

EVLN Model

A model explaining the four reactions of employees to workplace dissatisfaction: Leaving, Speaking Out, Staying Faithful, and Ignoring.

Neglect

The failure to provide for a child's basic needs, including physical, emotional, educational, and safety needs.

Shannon

Without specific context, this could refer to a personal name. In information theory, Claude Shannon is known for founding digital circuit design theory and information theory.