Though Uninformed Consumers Focus Largely on the Extra Markups from Channel

question 31

Multiple Choice

Though uninformed consumers focus largely on the extra markups from channel members, the four utilities each provide opportunities for

• A) channel intermediary development.
• B) relationship management between channel intermediaries themselves.
• C) value created by channel intermediaries.
• D) channel intermediary promotional efforts.
• E) recouping cost overruns.

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Definitions:

Productivity

The effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input.

Individual Control

The extent to which a person feels they have autonomy or influence over their own behavior and decisions.

Task Maturity

Having the skill set necessary to complete a job, as well as the ability to set and meet realistic goals and the ability to take on responsibility for the task.

Seniority

The concept of giving priority to individuals based on their length of service or time spent in a position or organization.