Marketing Channels Help Create Value for Consumers Through Four Utilities

question 265

Multiple Choice

Marketing channels help create value for consumers through four utilities. These utilities are

• A) product, price, promotion, and place.
• B) form, function, risk-taking, and selling.
• C) time, place, form, and possession.
• D) transactional, logistical, facilitating, and marketing.
• E) buying, selling, storing, and transporting.

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Definitions:

Economic Growth

A rise in the output of goods and services within an economy across a certain timeframe, usually gauged by the Gross Domestic Product.

Total Real Output

The total value of all goods and services produced in an economy, adjusted for inflation.

Disguised Unemployment

A situation where more workers are employed than is necessary for a given level of production, often due to lack of alternative employment options.

Subsistence Level

The minimum level of resources (income and goods) that is considered adequate to maintain the livelihood of an individual or household.