The Blending of Different Communication and Delivery Channels That Are

question 251

Multiple Choice

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

• A) direct marketing.
• B) indirect marketing.
• C) intensive marketing.
• D) multichannel marketing.
• E) digital marketing.

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Definitions:

Preganglionic Fibers

Nerve fibers that run from the central nervous system to a ganglion in the autonomic nervous system.

Thoracic

Relating to the thorax, the area of the body between the neck and the abdomen that contains the heart and lungs.

Lumbar

Referring to the lower region of the spine, composed of five vertebrae, which bears most of the body's weight and is associated with back pain.

Sympathetic Chain

A part of the autonomic nervous system consisting of a series of nerve fibers that run alongside the spinal column, influencing the body's fight or flight response.