Rather Than Compete with Large Greeting Card Companies for Shelf

question 97

Multiple Choice

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and in racks in car washes where customers who are waiting for their cars can browse and purchase cards. This is an example of which type of marketing channel strategy?

• A) a strategic channel alliance
• B) multichannel distribution
• C) parallel distribution
• D) dual distribution
• E) direct distribution

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Definitions:

Abusive Relationships

Interpersonal relationships characterized by the use of power and control by one person over another, which can manifest in physical, emotional, sexual, or psychological abuse.

Mental Illness

A wide range of mental health conditions that affect mood, thinking, and behavior, including depression, anxiety disorders, schizophrenia, and others.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability, leading to denial of opportunities or rights.

Ableism

Discrimination and social prejudice against people with disabilities based on the belief that typical abilities are superior.