Forward Integration Refers to

question 104

Multiple Choice

Forward integration refers to

• A) a retailer that owns a manufacturing operation.
• B) a wholesaler that owns a manufacturing operation.
• C) retailers that form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
• D) a producer that owns an intermediary at the next level down in the marketing channel.
• E) channels in which all members own stock in the manufacturer's company.

---

Definitions:

Commitment

The psychological state or quality of being dedicated to a cause, activity, or job; wholehearted devotion.

Development Levels

Stages that represent the degree of competence and commitment of individuals or groups in a learning or operational context.

Flexibility

The ability to adapt to new, different, or changing requirements and conditions effectively.

Leadership Style

The characteristic manner in which a leader guides, motivates, and manages their followers or team members.