A Contractual Arrangement Between a Parent Company and an Individual

question 246

Multiple Choice

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

• A) a corporate vertical marketing system.
• B) a wholesaler-sponsored voluntary chain.
• C) a retailer-sponsored cooperative.
• D) franchising.
• E) an administered vertical marketing system.