Procter & Gamble Can Obtain Cooperation from Supermarkets in Terms

question 8

Multiple Choice

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?

• A) corporate vertical marketing system
• B) integrated vertical marketing system
• C) contractual vertical marketing system
• D) administered vertical marketing system
• E) forward integration vertical marketing system

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Definitions:

Ethics

The principles and moral values that govern the behaviors and decision-making of individuals and organizations.

Decision-Making

The method of selecting options through recognizing a decision, collecting data, and evaluating different solutions.

Representativeness Heuristic

Bases a decision on similarities between the situation at hand and stereotypes of similar occurrences.

Stereotypes

Oversimplified and generalized beliefs about a group of people that often do not reflect reality.