Two Sources of Horizontal Conflict Are Common, Including When

question 90

Multiple Choice

Two sources of horizontal conflict are common, including when

• A) a manufacturer decreases its distribution coverage in a geographical area from intensive to selective.
• B) disagreements arise over how profit margins are distributed among channel members.
• C) manufacturers believe wholesalers or retailers are not giving their products adequate attention.
• D) a channel member bypasses another member and sells or buys products direct.
• E) dual distribution causes conflict between different types of retailers that carry the same brands.

---

Definitions:

Equity Financing

Raising capital through the sale of shares in a company, offering investors ownership interests.