Which of These Statements Regarding Supply Chain Customer Service Is

question 224

Multiple Choice

Which of these statements regarding supply chain customer service is most accurate?

• A) The output of a supply chain is measured in total units sold.
• B) Customer service must be balanced against total logistics cost factors.
• C) The output of a supply chain is measured either in total units sold or total number of customers served.
• D) A firm's goal should be to provide superior customer service regardless of costs.
• E) Customer service is the responsibility of marketing channel members and not the supplier network.

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Definitions:

Price Discrimination

The practice of selling the same product to different customers at different prices for reasons not associated with cost differences.

Consumer Surplus

The difference between what consumers are willing to pay for a good or service and what they actually pay, representing the benefit to consumers.

Marginal Cost

The cost of producing one additional unit of a product or service.

Two-part Tariff

A pricing strategy that includes a fixed fee plus a variable charge based on usage or consumption of a product or service.